Because that's exactly what "Neogal" looked like; Japanese hipster style. Now, I love all types of gal and would never speak ill of any of it but this… This is different. There wasn't any hint of gal left in it, it just looks like they slapped on some upper lashes and circle lens and hey presto, it's "gal".
Here are a few pictures to explain what I mean:
(all the rest of the photos are from Tumblr)
If you knew about gal you can see why I'm slightly annoyed and a bit confused. It's definitely pretty trendy but where was the dramatic hair? Dramatic makeup? Sure they have a bit of a cool-dude attitude but for me it just didn't really look gal. The thing I loved about gal was the pure dramatic-ness of it, but here the makeup is just so natural. Gal isn't being about natural at all; it's about being over the top and rebellious.
I'm only really talking about the hair and makeup because I feel that clothes aren't as important, and it's the previous two that make you look gal. Due to the lack of heavy makeup and stylised hair I find that it actually places an impact on the clothes and look slightly boring overall. For me it's either dramatic hair + makeup + boring clothes or dramatic hair + makeup + over-the-top clothes. It just doesn't work when the hair and makeup is "natural"!
I find that there is a point where you can get away with a more toned-down version of hair and makeup, but even then it means you'll have to put some effort into it and I wouldn't really do it for days out but rather for days at work or at university. I wrote a little guide ages ago on how to do makeup and hair for such events which you can read here: "How To Be A Gyaru & A Student". When I do a more toned-down version I always find myself feeling that it's not as gal as it would be if I did dramatic makeup, but that's just my opinion. I'll probably do a separate post on my thoughts on "natural" gal.
As it's dubbed a "Japan's next big trend" by kotaku there's little we can do to make people realise that this isn't gal. So what can we do? Well, these "neogals" are using our name so why not take it back and work it?! Gal it up! Make it gal! I can't let a sub style that's supposedly gal exist when it doesn't look gal.
Okay I'll stop writing now because I can sense my rebellious nature peeking out and wanting to stomp to the nearest shopping centre to buy dozens of clothes (with the money I don't have).
What are your thoughts about "Neogal"? Please comment below as I would love to hear your views!
Lizzie Bee xx / facebook / tumblr / twitter / bloglovin'