I’ve always wanted to be no.1; when I first joined gyaru I wanted to be the best gaijin gyaru in the U.K., and a few years later it changed to wanting to be the best agejo in the world. My aims were pretty high so I bought as many MA*RS items that my greedy hands could get a hold of, and for a time I believed that I was the best and that I was happy. I tried hard – perhaps too hard – and I called it the golden age of my gyaru life.
That golden age lasted a year, maybe two, before I started my downward spiral. Agejo began to slip away from my fingers and I felt my identity lose its grip. I didn’t know who I was anymore and I began to doubt myself. I loved agejo, so why wasn’t it making me happy anymore? I worked so hard to be the best but it just took the joy out of gyaru and made it into a competition. In the end I was left disappointed and dissatisfied.
Hey cuties! Long time no wishlist post? It’s been such a long time since I’ve done a wishlist post – my last one was in Christmas 2016 – and since then my spending habits have spiralled almost out of control. Organising my own wedding didn’t help my budget, but now I’m suffering from the aftermath of it.
So instead of doing lots of impulse shopping I’ve decided to do a cute little jfashion wishlist to help me figure out what I really, really want.
One day I was driving along minding my own business when my ears pricked up at the sound of “the happiness menu”. It was on a podcast (maybe the Creative Pep Talk?) and they talked about it being a list of things that make you happy.
Aah, the gaijin gyaru community. Where do I start? Well, it was one of the first things I discovered when I started out doing gyaru and I’ve never looked back. Maybe it’s the sunshine (as Summer always calls to us gyaru) or the fact that I went to a gyaru meet recently – I can’t seem to get enough of gyaru and the online and local community! Here are the reasons why I love the jfashion comm…
What I Love About the Gaijin Gyaru + Jfashion Community
You’ll be surrounded by boss bitches
Wearing a jfashion style is not easy, especially if you’re from a place where pretty much everyone wears the same thing, so every person within the community has had to deal with some sh*t. This means that quite a lot of us has developed pretty thick skin, and no one can bring you down when you’re surrounded by your fellow gals.
They share your love for all things cute
Not everyone in the gaijin gyaru/jfashion community loves cute things, but it’s nice to be able to not feel ashamed for having Rilakkuma hanging off a chain on my bag or having a super pink phone case.
People love to go crazy with their style
Even if they’re just wearing jeans a hoodie, gyaru always find a way to pull it off in such a way that it looks fashionable. Wearing it’s by topping it up with over-the-top accessories and then some more, there isn’t a limit to style! ‘Boring’ is not a word in their vocabulary (even though sometimes we fall victim to feeling so), and I live for it.
Kawaii fairy kei fashionistas Caspian & Chi
Wai-yi – probs one of the cutest shop staff I’ve ever laid eyes upon
Zanni! I adore her, she’s so lovely!
Artbox, Covent Garden
You get to make friends from all over the world
If it wasn’t for gyaru I wouldn’t have been able to step out of my comfort zone and meet people who soon became the best friends I could ask for, let alone meeting people in a completely different country! Even meeting my jfashion friends from London causes butterflies in my tummy, and I’m just so overjoyed to know them.
Bigger community = more access to jfashion stores
Thank goodness our community is so big – in terms of jfashion as a whole – that we have UK stores like Dreamy Bows, Artbox, Tofu Cute, Roxie Sweetheart, and lots more! If it wasn’t for the fact that there’s a large ‘fanbase’ for all things cute, I don’t think we’d ever have access to things that came all the way over from Japan. And I love it!
They push me to try new things
I never thought something like this would happen but I’ve recently done my first vlog!!!!!! I tried it out when I was a young teenager, but I ditched the idea because I thought I wasn’t good enough. However the other day a newbie gaijin gyaru, Annie, encouraged me to try it again, and I did!
With gaijin gyaru newbie, Annie (just look at her hair omg love)
With Dani, probs the cutest hime gyaru ever
A few members of the UK gyaru comm! Myself, Wib, Dani & Annie
What are the things you love about the gaijin gyaru/jfashion community? And even to those that aren’t gyaru/into jfashion etc – what do you love about your alternative fashion community?
I know what you’re thinking – Is it even possible to feel lonely doing/being gyaru? Gyaru is, after all, a fashion, so how can you feel lonely by just wearing different clothes?
For me, gyaru is more than that. It’s what made me fall in love with Japan in general and accept my ‘kawaii’ side unapologetically. I don’t think I’d ever have the courage to use Rilakumma stationery at work if it wasn’t for gyaru (even though gyaru technically doesn’t have anything to do with it). Gyaru gives such a confidence boost, and the makeup is my war paint.
Sandals: New Look
Hat: Haven’t a clue
But it’s one thing dressing up and taking pictures in your gyaru gear vs actually going out and hanging out with other gyaru. To be surrounded by others to talk about things we’ve seen lately (like Sakurina’s new brand Riina Couture) or to help each other out in improving our style. Gyaru has always been a mainly internet-based style, and we tend to just communicate over FB/Twitter/Insta with the occasional gyaru meet here and there. I’ve always dreamed of the day that I could just hop over to a fellow gyaru’s house just for a casual hangout in our PJs and watching cheesy chic flicks rather than travel (what seems like) thousands of miles to see them.
So yes, being gyaru it is quite lonely.
If there was an easy way to feel less lonely then I’d be all over it. But in the meantime I’d say that the way to combat this loneliness is to just keep on being present, whether that’s on the internet or in the real world. Post those selfies, those outfit photos, and be effortlessly you in your style. Hell, start a blog! Get gyaru on the map but don’t feel disheartened if it doesn’t work out… As long as you’re having fun and not forcing yourself to be gyaru for gyaru’s sake, than that’s all that matters, right?
Do you ever feel lonely being/doing gyaru (or any other alternative fashions)?
The other day it suddenly hit me that I was going to turn 30 in a few years. 30. To me, my thirties would mean settling down in my own home, having a stable job and scariest of all… Children. I am not emotionally nor financially stable for any of that yet, and can’t even look after myself properly let another a mini version of myself. It’s absolutely terrifying, especially when it means that I would probably be too old for gyaru.
Bloggers make the world go around. They’re people/places that I can always rely on for an honest review and provide such an infinite amount of inspiration to kick anyone out of the blogging slump. Here are 5 of my favourites, and I’m really happy to call some of them my friends (ew, super cheesy). In all seriousness though – you need to know these blogging babes, and here they are…
You know that saying “blink and then it’s gone”? Well that’s what 2017 felt like to me. I blinked, and now it’s the end of the year and I have no idea how I got here. There were a few things that made 2017 amazing, and seeing as I didn’t do this last year (such horror) I couldn’t miss out on doing one this year, so here are my highlights of 2017!
… Is for my sanity to be intact, thank you very much. But really, though – when my loved ones ask me what I want for Christmas I would create a blog post and it usually includes a really gorgeous bag, that Hermione Granger wand that I’ve been wanting for ages or some really cute pink things like last year… But I’ve never really thought about the non-material things in life. So I’m shaking things up a little bit on this blog as it’ll be the first year that I won’t be doing a “normal” wishlist, but a list of things I want to happen over Christmas.