Offbrand Himekaji: Pink Blossoms and Floral Skirts

this post contains affiliate links. read my disclaimer for more info

It’s been three years since we went to Japan and yet I’m still pining for their cherry blossoms. I’ve been searching for them in the UK ever since and had planned on going to Birmingham to see if they had any like they do in Japan but, alas, lock down happened so I’m kind of stuck. But during our little walk we spotted this beautiful tree and I couldn’t help myself. Most of its petals were already scattered on the ground so I think we took these photos just in time! I wore a cute himekaji outfit, but the best part of it was that it was all offbrand.

Casual himekaji outfit with pink floral skirt via hellolizziebee

I’ve been wearing a lot of offbrand clothes lately because I want to show that you can be gyaru without having to spend a lot of money on brand clothes. I bought these clothes many years ago, when I was first getting into himekaji, and I’m so thankful that everything fits! The blouse was from Primark and the floral skirt from a local store (that has since closed down) called West One… It’s amazing what you could find locally! I used to save this skirt for special occasions and was so proud that I had finally managed to find something that fitted into himekaji (I found it really hard to buy Liz Lisa so settled with UK stores at the time). It was nice to bring it out again!

related post: delightfully pink – inside peggy porschen

Himekaji is one of the easiest styles to start with as it’s more casual than other gyaru styles, especially during the Spring/Summer months when a lot of brands are featuring florals and pretty blouses in their collections. What I used to do is create a mood-board of himekaji outfits and then try to find things that are similar (if you need help with mood-board imagery, I have a Pinterest board specifically for himekaji). The makeup and hairstyles are a bit more toned down than other styles, too, which makes it perfect for a beginner! Although please note… Even though the makeup is toned down, top and bottom lashes are still important!

Below are some things that I found that would work well in himekaji – please note that these are affiliate links (but it won’t cost you any extra, read my disclaimer for more info.)

Hopefully that helps you in your himekaji journey if you are unable to buy gyaru brand. I’ll try and update the links above as much as possible and add more items as I go along.

Casual himekaji look by gaijin gyaru Lizzie Bee

What is your favourite wardrobe item that you’ve had for years?

Love,
Lizzie xx

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10 Comments
  • Rachael
    April 29, 2020

    Love this post. The outfit is gorgeous – obsessed with pink my wardrobe is filled with it! ☺️

    • hellolizziebee
      April 30, 2020

      Yay another pink lover! Isn’t it such a pretty colour?!

  • clarissa
    April 29, 2020

    thank you for posting this!!!

  • Katie
    April 29, 2020

    What a beautiful skirt! And I love your blouse! It looks like you really did catch that tree at just the right stage, and the colour tones so well with your outfit.

    • hellolizziebee
      April 30, 2020

      Awh thank you so much! And gosh, I know right ?I was so happy!

  • Lena
    May 1, 2020

    Love your posts on himekaji, I needed this! I have mostly off brand but I really want to make it work!

    • hellolizziebee
      May 1, 2020

      Awh thank you so much! I love writing about it and it’s such a perfect style for spring. You can do it!

  • Mily
    May 18, 2020

    Himekaji is my favorite style at all❤! Even if I used to buy a lot of Liz Lisa clothes in the pas, I think it’s it’s nice to wear off brand clothes now and I buy more offbrand items n. I really like your outfit it is very cute❤❤

  • Sandra Ans
    June 9, 2020

    Stunning photos! I love cherry blossom and also here, in Berlin, I have found a few places that look amazing, but in this spring due to COVID-19, I couldn’t explore all of them!
    Your outfit is very nice… so sweet and summerly! ♥