Is Himekaji Even Gyaru Anymore?

Hey cutie! How are you? Sooo I’ve been really back and forth with this blog post because I’ve found it really hard to illustrate my thoughts about how I feel about himekaji. Do you remember the post I wrote a couple of years ago about himekaji vs the Liz Lisa girl? Well, I want to address that again because since then I have discovered and accepted a few things.

Himekaji, back in the day, was originally a gyaru style, meaning that the clothes they wore were leaning more towards the cute side (as the literal translation is “casual princess”), but they still retained all of the gyaru elements. The styled hair, the dramatic makeup, and some hint of fun and sexiness to their appearance. 

When I talk about himekaji, and when other people in the gyaru community talk about himekaji, the above is what we think of. Here are some examples to help explain what I mean:

But this is what people call himekaji now:

Yep, there’s a huuuge difference.

While I 100% believe what I said back then in that old blog post, I’ve also got to come to terms with the fact that the meaning of himekaji might not be the same anymore.

What I mean by that is that nowadays the new himekaji isn’t gyaru anymore.

And you know what? I’ve accepted that now. I’ve learnt to shrug it off because it doesn’t stop me from living my version – the old version – of himekaji!

It’s taught me to stop focusing on what others are doing and to stop “gatekeeping” on what is and isn’t himekaji. Yes, I admit that I was a bit annoyed at the fact that people were tagging themselves as himekaji without an ounce of gyaru makeup but who could blame them? They entered a world where it has lost its connections to gyaru. I’m just wasting my energy if I try to go around and tell everyone that their version is “wrong” when I should really just focus on myself and live my own version of it. Perhaps label myself as “old school himekaji” and view them as “new era of himekaji”.

At the end of the day we both share the same passion in wanting to dress cute and believe that Liz Lisa is a gift from heaven.

And who knows – maybe one day there will be others who love gyaru and view himekaji in the same way that I do.

Lizzie xx 

p.s. just a disclaimer – moving forward, whenever I talk about “himekaji” in my future posts, I will always be referring to the gyaru version of it. Because for me personally, himekaji has always been about the whole look and not just about the clothes (that includes the gyaru hairstyling and heavy makeup).

p.p.s I want to also mention (because I know some might bring it up) there are still some hints of gyaru in some himekaji coordinates, but that’s very rare and as a whole there is a big difference to the old gyaru version. Just take a look at the #himekaji tag in general on instagram and you’ll know what I mean.

What do you think?

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  • ANDY
    October 26, 2020

    Absolutely agree!!
    And for me himekaji will always be the old one we all love and wear, the gyaru one!
    Keep inspiring us with your co*des, you are the best !!!

    • hellolizziebee
      October 26, 2020

      Aaaah thank you so so much Andy! I can’t wait to share my co*des with you! <3 <3 <3

  • Tsuki
    October 27, 2020

    WOW! Nothing more toadd, I agree completely!
    Old himekaji ftw!

    PS: you are truly the queen of mokomoko 😍

    • hellolizziebee
      October 27, 2020

      Aaaah thank you so much my bby Tsuki! <3
      But yes I'm going to be here keeping the old school version alive!

  • Charlotte
    October 27, 2020

    I appreciate the new Himekaji in terms of it being more polished and less boho than the old one, but I can’t see it as Himekaji somehow. To me Himekaji will always be a gyaru style, a little bit wild but still cute~ That new LizLisa style is just…New LizLisa style..
    You could pull off both, but I love how you’re keeping the original Himekaji alive!

    • hellolizziebee
      October 27, 2020

      I completely agree with you! I’ve always viewed the first set as himekaji, but over the years I’ve noticed more and more people calling the second set himekaji, so it’s something that I just have to come to terms with…

      But yes, I’m going to do my best to keep the old version alive because I just love it so, so much! It’s everything I want: it’s super cute, but still has that wild and sexy side to it!

  • Vani
    October 27, 2020

    Hi 💕
    I miss so much old himekaji 😩 I’m so happy you’re completely into now 😍😍
    You’re right don’t bother yourself with “gatekeeping” (I don’t really understand why it became a bad word while it just mean having and applying gyaru basic rules) and live your best life with a style you truly enjoy !

    • hellolizziebee
      October 27, 2020

      Yes me too! I’m really glad that I fell in love with it again because it reminds me of when I first started gyaru and really like Liz Lisa! It’s like I’ve gone around in a full circle tehe.
      Thank you my princess 💖💖💖

  • GeorgiePiyo
    October 27, 2020

    I feel like what you say here on this post about himekaji, is relevant for the whole GAL term.
    We are judging new gals (in Japan, for example egg models etc) and saying it doesn’t feel gal to us anymore, but the truth is that just like u said, they entered a world where THIS is what gal is, and they became gals because that is what is appealing to them. It’s much smarter to focus on what’s appealing to us and do it, just do our own thing, and not be bitter about changes cause the fact that this term changed doesn’t mean we have to change our own style^^
    I love this post and I think it’s so relevant gor many many aspects in jfashion!

    • hellolizziebee
      October 27, 2020

      Omg thank you so much Georgie! I’m so happy that you understand what I mean and agree with me. I feel like everyone will be a lot happier if we just focus on what makes us happy and what we believe is gyaru, like you said! 💖

  • Kieli
    October 28, 2020

    Disclaimer: I’m gonna be civil about this because I can’t stand the new Liz Lisa XD;
    To me, what Liz Lisa and all the other Himekaji brands used to be is actual Himekaji. What the brands you listed are now are more Otome. To me they’re not Himekaji anymore. I’m not gatekeeping or anything. Everyone is free to do whatever they want. I just know this is how I feel personally about these brands for myself. I already stopped buying from them anyway XD I think the last time I bought from Liz Lisa was Rabbit Ribbon (for obvious reasons lmaoooo).

    But I’m glad you’re finding love in a different style.

    • hellolizziebee
      October 28, 2020

      Aaah I think there’s a bit of a misunderstanding! I’m not going to be doing a different style, but what I’m doing is I guess what people nowadays (who are not gyaru) refer to as “classical himekaji”. I just wanted to say that I now accept their version of neo himekaji.

      • Kieli
        October 28, 2020

        I think you misunderstood me and maybe I should have been clearer lmao

        I am talking in regards to how you were Agejo for a long time and left it. And I know you were looking for another style that you love just as much. I never said anything about you changing or leaving anything.

        • hellolizziebee
          October 28, 2020

          OOOOOOOH I SEEEEEE okay that’s my bad!
          But yes thank you so so much! I’m really happy that I’m feeling inspired again!

  • Sukeban AK (Angie)
    November 1, 2020

    Lizzieeee, I am definitely a fan of old school himekaji. Don’t get me wrong, the new outfits are cute, but I absolutely LOVE the “old style.” I’m so excited to get more outfits together for this and I really need bottom lashes. x.x