Buying Jfashion items outside of Japan was such a nightmare for me when I first started getting into gyaru. I remember longing for a beautiful Liz Lisa dress only to learn that I couldn’t buy it directly from their website and that I needed some sort of shopping service, and at the time it went straight over my head.
Nowadays it’s all too easy for me to buy Jfashion goodies – hence why I’m forever broke – but I still get a lot of questions from those wanting to get into it on where I get my clothes/accessories/stationery from. Below I have compiled a list of my absolute favourite jfashion stores who I’ve had really good experience with, just to give you a bit of a helping hand! I’ve labelled what kind of fashion they’d suit as well as not all of them are just gyaru-focused.
What they sell – Clothing, accessories, bags, shoes, beauty and wigs
Jfashion type – Pretty much everything but mainly cute pastel styles
I can’t tell you how much I love this store. It is filled with never-ending cuteness and is one of the very first stores I go to when I go to Hyper Japan (which I’ll be writing another post about very soon!). It’s owned by one of the sweetest people I know, and I just love their style! If you’re into all kinds of Jfashion then this is the place for you.
What they sell – Sweets, stationery and accessories
Jfashion type – All: basically whoever loves sweets and cute things
Run by the same people who run Dreamy Bows, Tofu Cute is my go-to place for anything sweet. I spend at least £10 there a turn on puccho sweets, but they also sell some cute stationery and accessories.
What they sell – Clothes, accessories, bags and shoes
Jfashion type – Himekaji and sweet styles
Call me biased by I love Kawaii Gyaru Shop – it’s where I get all of my Liz Lisa goodness and I wouldn’t go anywhere else! They’re based in America so shipping/customs might be an issue to some places, so I would highly recommend buying in bulk from there. I also have a discount code if you do want to check it out “LIZBEE” that you could use!
What they sell – Jewellery, accessories and clothing
Jfashion styles – pastel goth and fairy kei
I love Roxie’s accessories, and what’s even more amazing is that everything is designed and handmade by herself. It’s perfect for anyone into pastel styles, fairy kei or pastel goth, and I just love seeing her grow!
What they sell – Japanese candy, stationery, cute gifts and accessories
Jfashion styles – All
Blippo are the first place I look at when I search for kawaii stationery. They do a monthly “kawaii box” subscription where you received the cutest things every month, although have recently started their “surprise bag” for those who prefer doing it on a on-off basis. I actually wrote a blog post about my surprise bag here.
What they sell – Clothing, accessories, beauty products, home and lifestyle
Jfashion styles – Casual and lots of other Asian fashions
Yesstyle is great for those into South Korean fashion as well as Japanese fashion, and they stock pretty much everything you could ever dream of, ranging from clothing to beauty products. They’re based in Asia so they might take a while to arrive, so I would recommend buying in bulk and the things they have in store (as some items they order in).
What they sell – Cute plushies
Jfashion styles – All
They have one of the cutest stalls at events like Hyper Japan so you can’t miss them, and I got 80% of my alpaca plushies from there! Jojo is such a sweetheart, and I don’t think I could get my cute plushies from anywhere else.
What they sell – Flashy nails
Jfashion styles – Gyaru and whichever Jfashion style requires fabulous nails
Lhouraii’s makes one of the best gyaru nails, ever. I actually got my custom Sailor Moon nails from here and I absolutely adore them! She’s super sweet and as everything is handmade you do get a one-of-a-kind service from her.
What they sell – Pretty much anything
Jfashion styles – Pretty much everything
TaoBao is what I would describe as the Chinese version of eBay, and it’s where I get all of my replicas. You do have to use a shipping service with this (I have used TaoBaoSpree in the past) although don’t let that put you off! TaoBaoSpree is really easy to use – all you have to do is download an excel sheet and fill in all of the details of each item including the URL, and they’ll sort the rest out for you.
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I do buy most of my things from the above stores, but whenever I want to get my hands on gyaru brands I would use a shopping service where I would sent them links to the items and they’d get it for me. It does mean paying more for their service, but it’s so worth it, especially buying in bulk!
So, which ones are your favourite Jfashion stores?
Are there any I’ve missed that you would highly recommend? Let me know in the comments below!
Lizzie Bee xx
*although these peeps have sponsored me in the past, everything I say comes from great experience with them hence why I’ve included them in this list.