Hey cutie! I’m literally SO excited right now. One of my dear friends, Olivia (here’s her IG!) uploaded some scans of her Liz Lisa Summer Collection 2008 Catalogue and aaaaah I am dying! It’s just so inspiring to see how gyaru Liz Lisa shop staff and models were back in the day. They’ve all got that lovely tan, the blonde/light-coloured hair… It just gives me so much life!
Hope you enjoy these scans are feel as inspired as I do just flicking through them (´,,•ω•,,)♡
My Thoughts about the 2008 Liz Lisa Summer Collection
The clothes are completely different to what you see now (if you’re interested, you can read more about it over on my post where I talk about the development of Liz Lisa/Himekaji). The forms are generally a lot more floaty and free where the dresses it’s tighter up top near the chest before flowing out. Not to mention that there’s a lovely array of bright colours here! I haven’t seen that in himekaji (and what I call “popteen kei”) for a very long time.
I especially love that there aren’t a lot of floral patterns in this collection. Yes, sure, there are a few items that have it but generally speaking it’s a lot more focussed on the colours. And I just love all of the names they’ve given! My favourites are definitely the denim blue dress that Yui Kanno is wearing (which I actually have in my summer wardrobe tehe) and the bags in the Liz Lisa Twinkle (which was a sub-brand of Liz Lisa).
The gyaru vibes are strong in 2008!
Which was your favourite item?
Satomin
Saepii
Minami
Olivia
February 17, 2021Glad you enjoyed this oldie! 🙂 I have a feeling Liz Lisa was aimed at a slightly older audience back than (even just going by the fact that they used to be featured in Vivi magazine is a clue.) Oh, and the toddler clothes! ☺️ Liz Lisa feels more like a teen brand now. Not that it matters, I still buy Liz Lisa now & I’ll be turning 30 in a couple of days. I do miss the smiling girls: it’s so fun, girly & a little bit sexy. I hope you like the rest of the catalogs!
hellolizziebee
February 17, 2021Honestly – thank you so so much for giving me permission to post these on my blog! This is one of my favourite eras and I was shaking with excitement! I’ve been looking for pics of the blue dress for ages and now I’ve found it 😭
Yeah Liz Lisa was a lot more gyaru and wild and sexy back then! Nowadays, like you said, is a lot younger or at least more kawaii fashion than gyaru fashion
Sharbiscus
February 17, 2021THIS IS JUST SO BEAUTIFUL AND NOSTALGIC !
This is the Liz Lisa era I vibed with~ Really makes my want to go hunt down some of those pieces.
Loving the Chiffon One piece the second “summer blue” spread and the denim overalls~! Also love the whole look of that one shibuya shop staff!
hellolizziebee
February 18, 2021Gosh I know right???? I just love how gyaru everyone is! And yes me too! I love old-school Liz Lisa so so much!
YES THE DENIM OVERALLS AAAAAH so cute!
mayumi
February 18, 2021okkkkkk hold uppppp
this scans is like fresh air thank u for sharing this with us!(❁´◡`❁)(❁´◡`❁)
there’s so many items that I want nowXD
i love this post it brings me so much good memories from when I just started my gyaru laifu an everything was like this(●ˇ∀ˇ●)
hellolizziebee
March 1, 2021Awh you’re very welcome, princess! I started gal a few years after this collection so I wasn’t able to appreciate it when I started, but it makes me really appreciate it even more! And yes I hope I can find some of these items, too!
Exilia
February 18, 2021Looooove those scans! Super beautiful and nostalgic era! ^^ It’s amazing see the evolution of a brand over the years… as you said, the clothes are completely different with the current LizLisa style! (´• ω •`) ♡
hellolizziebee
March 1, 2021Yesssss! I think I’m going to do a blog post once I’ve finished uploading all of my scan posts to show the progression of Liz Lisa as a brand! <3
Ophelia of Harts
February 18, 2021Omgosh what a blast from the past! I love how much colour there is. Very cute.
hellolizziebee
March 1, 2021Yes me too! They were definitely a lot more bold back in the day!
Lynn
February 18, 2021OMGGGG I LOVEE THISS!!! and I also love how u get all those gal vibes…unlike himekaji today. ://
hellolizziebee
March 1, 2021Lol yeah ikr. Himekaji nowadays isn’t gyaru anymore which makes me so sad!
Kieli
March 4, 2021You know…it’s a good thing you repost your stuff onto Twitter cause my bloglovin hates me Dx I’m just now seeing I missed a bunch of posts!!!!
Anyway–
Old LL just does something to me! I’m losing my mind with these scans~ And OMG I LIVE FOR LL TWINKLE