It was 8pm on a Monday evening (well, yesterday, in fact), and I was trawling through my blog archives, going back to my first year of blogging in 2011. Gosh, it was embarrassing to look at; my posts were filled with emojis, with cringey language like “lawls” instead of lol, and were sometimes no longer than a paragraph. My photos were awful (as were the blog watermarks that were plastered over them) but I was excited to be on this little corner of the internet, and it was evident in my writing. With a twang I realised that I really, really missed those carefree days where I wasn’t serious about blogging. Over the years my blog posts – although mostly cheerful – have become more carefully planned and filled with relevant jargon in order to be noticed in the online world. But back then I really didn’t care about my reach or engagement.
So what happened? Why did blogging become so serious?