2019 was the Return of the Gyaru; famous magazines have resumed print; models from the heydays of gyaru put on their false lashes again; and the gaijin gyaru community has boomed. The turn of the Heisei to Reiwa Era* had a lot of people reflecting on their good old gyaru days, and there’s hope that there will be a whole new era of gal in the coming years. Gal is forever changing, but our spirit doesn’t!
So what have been the highlights of 2019 in the gyaru-sphere? Let’s take a look back and reflect on what happened this year…
Aah, the gaijin gyaru community. Where do I start? Well, it was one of the first things I discovered when I started out doing gyaru and I’ve never looked back. Maybe it’s the sunshine (as Summer always calls to us gyaru) or the fact that I went to a gyaru meet recently – I can’t seem to get enough of gyaru and the online and local community! Here are the reasons why I love the jfashion comm…
What I Love About the Gaijin Gyaru + Jfashion Community
You’ll be surrounded by boss bitches
Wearing a jfashion style is not easy, especially if you’re from a place where pretty much everyone wears the same thing, so every person within the community has had to deal with some sh*t. This means that quite a lot of us has developed pretty thick skin, and no one can bring you down when you’re surrounded by your fellow gals.
They share your love for all things cute
Not everyone in the gaijin gyaru/jfashion community loves cute things, but it’s nice to be able to not feel ashamed for having Rilakkuma hanging off a chain on my bag or having a super pink phone case.
People love to go crazy with their style
Even if they’re just wearing jeans a hoodie, gyaru always find a way to pull it off in such a way that it looks fashionable. Wearing it’s by topping it up with over-the-top accessories and then some more, there isn’t a limit to style! ‘Boring’ is not a word in their vocabulary (even though sometimes we fall victim to feeling so), and I live for it.
Kawaii fairy kei fashionistas Caspian & Chi
Wai-yi – probs one of the cutest shop staff I’ve ever laid eyes upon
Zanni! I adore her, she’s so lovely!
Artbox, Covent Garden
You get to make friends from all over the world
If it wasn’t for gyaru I wouldn’t have been able to step out of my comfort zone and meet people who soon became the best friends I could ask for, let alone meeting people in a completely different country! Even meeting my jfashion friends from London causes butterflies in my tummy, and I’m just so overjoyed to know them.
Bigger community = more access to jfashion stores
Thank goodness our community is so big – in terms of jfashion as a whole – that we have UK stores like Dreamy Bows, Artbox, Tofu Cute, Roxie Sweetheart, and lots more! If it wasn’t for the fact that there’s a large ‘fanbase’ for all things cute, I don’t think we’d ever have access to things that came all the way over from Japan. And I love it!
They push me to try new things
I never thought something like this would happen but I’ve recently done my first vlog!!!!!! I tried it out when I was a young teenager, but I ditched the idea because I thought I wasn’t good enough. However the other day a newbie gaijin gyaru, Annie, encouraged me to try it again, and I did!
With gaijin gyaru newbie, Annie (just look at her hair omg love)
With Dani, probs the cutest hime gyaru ever
A few members of the UK gyaru comm! Myself, Wib, Dani & Annie
What are the things you love about the gaijin gyaru/jfashion community? And even to those that aren’t gyaru/into jfashion etc – what do you love about your alternative fashion community?