What exactly makes you ‘Gyaru’? Is it the clothes, the hair, the makeup… Or the attitude? This has forever been on our minds and one day I found myself chatting to (Jesus) Chris *tehe* on the true meaning of being Gyaru. The conversation blew my mind so I knew I really wanted to interview Chris as part of my ‘Interview with a Gaijin Gyaru’ series to share their insights on what it really means to be Gyaru.
‘Get wild and be sexy!’ is one of our most famous gyaru taglines, and originated from EGG magazine (a famous gyaru magazine which boomed in the 90s) and was also featured in this parapara video with gyaru goddesses Yumachi, Aina, and Yunkoro. It describes everything a gyaru should be – from our outrageous clothing to our extroverted mannerisms. But I’ve always struggled with the concept of that tagline as I’ve always classed myself as a more introverted gal, so today I’ve done a collab with the wonderful Reila from The Name I Love on what it means to us (I will drop a link to her blog post at the bottom for you to read her POV!)
What is your biggest dream? Today I talk with the lovely gaijin gyaru Noemie from France as part of my ‘interview with a gyaru/gyaruo’ series on how she’s grown up dreaming of being a singer, which led her to travel across the globe to Japan to sing at the Nodojiman The World contest! Not only is she a songwriter but she’s also an amazing onee gyaru (a more mature gyaru style) so read on for her life as a singer and her advice on how to do onee gyaru.
I can’t really remember how I started gyaru, but I made so many mistakes at the beginning! This helped me to grow my gyaru style and even though I think “wow I was such a mess”, I actually treasure those moments because of the amount of love and support I received. If it wasn’t for those who helped guide me on my gyaru journey, I wouldn’t even be here. So now it’s my turn to be here for you! Here’s a lil’ step-by-step guide on how to get started in gyaru fashion.
And in that moment I felt so alive.
I turned my face to check if my blusher was visible enough and of even vibrancy on both sides (it definitely was – I might as well have emptied the whole block of colour onto my face) and my eyes occasionally flickered up towards the beautiful lashes that framed them. Gosh, yes, it felt good. With one last slick of lipgloss my war paint was complete, and I was ready to tackle the world.
When I opened my eyes and felt that rush of inspiration for gyaru, I knew that it was going to be a good day. It was the day where my gyarusa, QueenE, were hosting a Galentine’s Day gyaru meet and my MA*RS outfit was hanging patiently on my wardrobe door. After a few hours I was all made up, head-to-toe in gal, sitting awkwardly in a jam-packed train to Birmingham.
I remember the first time I went to an international gyaru meet; I went with my gal Chewiee and honestly it was one of my favourite gyaru meets ever. That’s not to say that it was a completely smooth process – about half an hour before we met everyone I had a panic attack in our hotel room. I was just getting so worked up about meeting everyone and fearing that they wouldn’t like me! But it turned out that I didn’t have to worry after all as I had the most amazing time and everyone was so lovely.
Fast forward to now – my gyarusa QueenE have recently announced our big international gyaru meetup, Gyaru Jubilee, that’s happening over here in the U.K. and we’re SO excited for it! We’ve decided to put together a lil’ list of advice for first-timers because going to your first international gyaru meet can be a bit daunting, especially if you’re a newbie.
It’s 2010; I am scrolling through livejournal, saving every picture I could find of Yui Kanno and Liz Lisa shop staff girls and dreaming of the day that I would look like that kind of gyaru. Himekaji. Casual princess. I fell in love with the pink blusher, the big curls, and the cute floral dresses. Those were the days that I went to my nearby Miss Selfridge to buy similar clothing (as I didn’t have the means to buy it online back then) so that I could feel like an everyday princess.
Fast forward to now and I happily have an array of himekaji items in my wardrobe from a mixture of gyaru brands and Western brands. I even worked with my favourite himekaji store Kawaii Gyaru Shop, but I feel sadder than I was back in 2010.
And that reason was because there aren’t any himekaji anymore.
What’s this??? Lizzie, DIYing? Haha no, I really suck at DIY but my friend and fellow gyarusa member Dani is an absolute goddess at it. Being able to DIY your own gyaru clothes is a HUGE help for when you’re on a budget, so today we’re going to learn how Dani has created this beautiful agejo dress!
So, what are we waiting for? Let’s get started…
It’s the most wonderful time of the year – Christmas! It’s the best time for those who like to get dressed up as there are so many opportunities to rock a Christmas outfit, gyaru style. You’ve got your work Christmas dos, cocktail parties, Christmas meals with your friends, and obviously Christmas day itself! I don’t know about you but I LOVE going all out for Christmas. I’m more of a cute-christmas-gal, but this year I’m determined to rock a more Christmas outfit (Santa costume, anyone?) so I have crawled through the internet and have gathered some Christmas Gyaru inspiration for you!