Tag Archives jfashion

My faves from Liz Lisa, MA*RS + more in 2023

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Hey cutie, how are you? Today I wanted to write about what brands like Ank Rouge, Liz Lisa, Dear My Love and MA*RS now look like in 2023! To give a bit of a background – these brands used to be gyaru brands, but over the years have shifted their focus to girly fashion and they’ve now landed upon ryousangata and jirai kei. My interest in ryousangata/jirai has made me fall in love with these brands again (because to be honest, I was really bitter about their shift in focus as a hardcore gyaru ) so I want to choose some of my favourite items from each store!

Okie, let’s go!

Jirai Kei inspo!

It’s my bby Amy’s birthday party coming up so I want to take this chance to do Jirai Kei properly, which is why I decided to do an inspiration post which I can use as reference for when I do the makeup/hair/overall look. To be honest, I’m really excited… Don’t get me wrong; I love gyaru with my heart and soul but I also want to try something different every now and then.

What is Jirai Kei?

This Jfashion wiki explains it in a lot more detail but Jirai roughly translates to “landmine-type” which derives from “jirai onna”, a derogatory term to describe girls that look as if they have an emotional breakdown at any moment. It’s really not a nice phrase, but these girls took it and turned it onto its head and it evolved into the jfashion that we know of today (a darker girly style).