Hey cutie, how are you? Today I wanted to write about what brands like Ank Rouge, Liz Lisa, Dear My Love and MA*RS now look like in 2023! To give a bit of a background – these brands used to be gyaru brands, but over the years have shifted their focus to girly fashion and they’ve now landed upon ryousangata and jirai kei. My interest in ryousangata/jirai has made me fall in love with these brands again (because to be honest, I was really bitter about their shift in focus as a hardcore gyaru ) so I want to choose some of my favourite items from each store!
Okie, let’s go!