How + Where to Buy Gyaru Brand Clothes

“Lizzie, where do you buy your gyaru brand clothes from?” “What shops do you buy from?” “Where did you get your MA*RS dress from?” Are the most frequently asked questions I receive on my socials, so today I’ve put all of my favourite shops all in one place. So read on for more info on where, and how, to buy gyaru brand…

updated: 27.02.2023

gyaru brand clothes by hellolizziebee

Before we begin however, I feel like I need to give you a lil’ bit of a warning especially if you are new to gyaru: gyaru is a (pretty much) dead fashion. Most of the brands we know and love don’t exist anymore, so it might be hard to find brand items. This is why I always recommend going for a certain aesthetic, e.g. “hibiscus skirt” to find things that could work with gyaru. I’d also recommend to do your research first and be specific about the brands and items you wanna invest in. Oh, and don’t ever scalp!!!!

Also, I didn’t buy directly from Japan until 2020. Yep – I spent the rest of my gal life just buying from my friends and through Facebook/Instagram. Shocking, right?

Okay, let’s get onto the list!

eBay + secondhand sites (depop, vinted etc)

I feel like I’m stating the obvious here, but apps like Depop are becoming and more popular for selling secondhand brands items. I’ve bought a few Liz Lisa pieces there, and have even listed clothes there myself. And, of course, eBay is always a good start but there are other apps that are quite similar like Vinted.

Gyaru Sales and other pages on Facebook

This is my favourite place to buy from, and in fact 90% of my gyaru wardrobe and magazines come from here. You don’t have to worry about things like shopping services and can buy directly from the individual, and people are usually honest about the condition the items they’re selling are in. This is where I buy most of my MA*RS items. I won’t link it as it’s a private group, but you can search for it when you log in on FB.

Tokyo Kawaii Life

This is the place if you want to buy new Liz Lisa (although, sadly, the new Liz Lisa isn’t gyaru anymore) but it’s incredibly easy to buy Liz Lisa items from. They ship internationally so no need to worry about getting a shopping service!

Emilie’s Sales on Facebook

Another place that sells secondhand Liz Lisa as well as other himekaji brands, often in immaculate condition. I bought a Liz Lisa jumpsuit from here and it arrived really quickly and in perfect condition.


Technically not where I buy gyaru brand, but this is where I bought some of my gyaru magazines including the latest EGG mook. No shopping service required, and you can purchase directly from their store. Easy peasy like lemon squeasy!


I have grown to love aliexpress. They don’t sell gyaru brand, but they are a goldmine for finding accessories and flashy false nails… And even lashes! Shipping does take an age but everything on there is super cheap. You might be able to find some pieces that look veeeeeery similar to gyaru brand. I just thought I’d include aliexpress because I use it a fair amount, despite them not selling gyaru brand lol.

winter ma*rs coord


Mercari is a Japanese website (kinda’ like eBay) so I’d recommend loading it up in Google Chrome. Here you will have to use a shopping service in order to purchase items. Please note: that shopping services often take a small fee (service fee) and you’d have to pay for two lots of shipping – one to the service, and then to your place.


I haven’t bought from Taobao in a very long time so unfortunately I’m unsure of how to use it nowadays, but it was the key place to get replica gyaru brand for a fraction of the price, and where the material was often a lil’ bit better than the real deal. Again, you’d need to use a shopping service for this (I used to use Taobaospree but I don’t know if they’re active anymore).

How and where to buy gyaru brand by hellolizziebee

And there we have it! Hope that helps you when you want to buy gyaru brand.

Check out my other gyaru advice posts:

Can I be gyaru without makeup?
How I live my gyaru life!
Everything you need to know about himekaji
How to do gyaru makeup for Westerners

What do you think?

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  • Elodie Joriot
    June 23, 2019

    Hi Lizzie and Gals! You can now also buy directly from my blog! Lot of new items are on the way! ???


    • hellolizziebee
      June 23, 2019

      Thanks so much for letting me know! <3

      • Elodie Joriot
        June 23, 2019

        You’re very welcome! ❤️ I hope gals will enjoy it and to be able to make it grow up step by step… I plan to add more styles but also jewelry and accessories partnerships with makers and kids fashion … (so pity you stopped your accessories shop ?) thank you for your support! There are less and less gyaru blogs uploaded so it’s important to support each other’s (I plan to add a gyaru blogs listing on mine since I often quote you ?)

        • hellolizziebee
          June 23, 2019

          Yes! <3 I'm writing up another blog post on a list of shops that gaijin gyaru have, and small businesses. I did one very briefly in a wishlist but I want to write more! I will let you know once I have finished writing it and I will add your shop to it.

          Awh thank you so much! That's so sweet of you!

          • Elodie Joriot
            June 23, 2019

            Awww!! Thank you so much too!! ? I started a small gyaru makers shops list but I think it’s not complete…… ? so I would be glad to read yours and to add some others on mine!

            The most we communicate about them, the most we support the movement! Great!! ❤️❤️❤️
            I saw you came in France lately! So pity I live so far from Bordeaux ! I hope to meet you the next time (I miss England too so I will plan to come soon! ?) ??

  • Kimchi Cakes
    June 23, 2019

    I still have a lot of my kawaii clothes that I need to giveaway. I switched over to a bohemian dress style.

    • hellolizziebee
      June 23, 2019

      Oooh okay! What do you do with them? Do you sell them on FB, eBay etc?

  • Lana
    June 24, 2019

    I do not dress gyaru myself, but I am a lover of J-Fashion in general, and I think that many of these shops would have some beautiful clothing that I would love to wear. Thank you for sharing them with us, doll! ❤

  • Anny
    July 2, 2019

    Thanks for this post! That’s so helpful.

    I noticed, though, that you’ve kept writing Ratuken instead of Rakuten. Lol. Typo?

    • hellolizziebee
      July 2, 2019

      Aaah whoops, thanks for pointing that out! I always get those letters the wrong way around ?

      • LOLÓ XD
        July 22, 2019

        como te mantienes tan bella y sensual cual es tu secreto ah! por cierto hice unas imágenes tuyas y también hice una serie anime sobre ti y tus amigas ya estoy en proceso de realizar una nueva serie anime basada en ti tus experiencias, sueños y esperanzas querida lizzie me comunico contigo por medio de del traductor Google si estas interesada en mi trabajo por favor ponte en contacto conmigo hasta pronto mi bella dama estoy a tus órdenes y entera disposición para puedes comunicarte conmigo por este medio hasta pronto te mando un abrazo y muchos besos desde Alajuela Costa Rica ??

    July 22, 2019

    te tengo buenas noticias en Costa Rica también hay gyaru ah! por cierto quiero saber si ya tienes hijos se que es algo muy personal pero en realidad quiero saberlo si no es mucha molestia mi querida lizzie

  • Victoria
    February 22, 2020

    Do you know if any of these sources are good for plus size/tall women?

  • Risa
    May 1, 2020

    I find it really hard to find anything on taobao do you have any tips?

  • Mei
    May 14, 2022

    TYSM! i was able to find something on ALL websites<33, sadly only accseciroes:<
    was wondering if you can do keywords or different websites for clothing?? love chu!!